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Serena P. is an experienced Digital Marketing Manager currently leading paid acquisition activities for key Northern European markets at Pixartprinting, a Cimpress Company, since March 2018. With a strong background in digital marketing, Serena has previously held roles as an Online Advertising Specialist at FiloBlu, focusing on online advertising campaigns, and as a Copywriter and Social & Press Office Manager at POST. Additionally, Serena has contributed to academia as a Google Ads Instructor and a Web Analytics Lecturer at prestigious institutions, including the Ecole supérieure de Commerce de Clermont-Ferrand and Università degli Studi di Padova. Serena holds multiple degrees from Università Ca'​ Foscari Venezia, including a Master's in Language Sciences and a Master's in Social Media Marketing, complemented by a robust understanding of SEO, SEM, and strategic marketing management.