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Martin Sanda is a Customer Marketing Manager Off trade at Pivovary Staropramen s.r.o. Martin has extensive experience in strategic and tactical initiatives, national promotions, and new launches in collaboration with relevant departments. Martin's responsibilities include setting up KPIs, continuous sales team support, developing creative materials, leading Trade Marketing departments, and managing budgets. Prior to their current role, Martin also held positions in trade customer marketing management at STOCK Plzen-Bozkov s.r.o. and national key account management at Wrigley. Martin has a solid educational background with an Engineer's degree in Industrial Technology/Technician from the University of West Bohemia, Pilsen.