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Sami Shaikh is a seasoned professional in product strategy and brand management, currently serving as the Sr AVP of Product Strategy at Pittie Group since July 2024, focusing on consumer goods market initiatives. Previously, Sami held the position of Group Product Manager at Reliance Retail from October 2022 to July 2024, managing various home care products. A tenure at FUTURE CONSUMER LIMITED from January 2019 to November 2022 included roles as Marketing & D2C Head and Group Brand Manager, driving online brand performance and leading brand development initiatives. Earlier experience includes roles at Jyothy Laboratories Ltd. and future consumer limited, contributing to marketing strategies and product launches in home and personal care sectors. Sami holds an APMP in Marketing from the Indian Institute of Management, Calcutta, and a BSc in Computer Science from R.D. National College and W.A. Science College.