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Riikka Nurminen is an accomplished professional with extensive experience in marketing, communications, and customer experience across various industries. Currently serving as Customer Loyalty & Partnerships and Customer Experience & Team Lead at Pirkanmaan Osuuskauppa since October 2022, Riikka previously held significant roles such as Director of Marketing & Communications at Wirepas, where leadership included brand renewal, 5G product launches, and customer communication strategies. Additional experience encompasses freelancing in marketing and communications, as well as advising GOGO Liikuntakeskus and Gofore, focusing on brand management and digital marketing. Riikka's career also includes tenures at Nokia in product marketing and localization roles. Educational qualifications feature degrees in Entrepreneurship, Marketing, and a Clinical Nutrition/Nutritionist certification, alongside personal training credentials, reflecting a versatile skill set.