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Luca Bortolini is an accomplished Area Sales Manager at Pirelli, responsible for LATAM, Nordics, and Russia/MEAI since June 2020. Previously, Luca served as Trade & Consumer Marketing Manager, overseeing demand creation and global brand management efforts, including local marketing strategy and media campaigns while coordinating global events and enhancing retailer solutions. Luca's achievements include significant business growth of over 200% from 2020 to 2023, improved customer satisfaction, and comprehensive portfolio expansion. Prior experience includes internships focused on e-commerce and marketing at Plush & Company S.R.L. and DNCA Finance Italia. Luca holds a Master of Science in International Sales Management from ESCP Business School and a Bachelor's degree in Economics and Business Management from Università Cattolica del Sacro Cuore.