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Vikki Danielson has over 15 years of work experience in marketing and growth roles. In 2022, they began working as the Director of Strategic Marketing at Pique and the Director of Growth & Partnerships at tvScientific. From 2016 to 2022, they worked at Acceleration Partners, where they held multiple roles, including Director of Growth & Innovation, Head of Partner Development, Associate Director of Publisher Development, Senior Publisher Manager, and Publisher Development Manager. From 2014 to 2016, they worked as a Digital Account Manager at Agency Banner and a Publisher Advocate at sovrn Holdings, Inc. From 2013 to 2014, they took a personal sabbatical and travelled to various countries. From 2010 to 2013, they worked as an Account Director and Key Account Manager at Commission Junction. From 2009 to 2010, they were a Marketing Manager at Lucore Solutions. From 2008 to 2009, they were a Marketing Programmes Manager at OutStart and from 2005 to 2008, they were a Marketing Programmes Manager at Eedo Knowledgeware.

Vikki Danielson attended the University of Gloucestershire from 2001 to 2005, where they obtained a degree in Marketing Management.