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Letícia Paiva has a diverse work experience in various marketing roles. Letícia started their career in 2010 as the Director of Journalism at Fábrica de Comunicação - UFPR. Letícia then worked as a Communication Intern at Centro de Comunicação and Time Comunicações in 2011. In 2014, Letícia had a brief role as a Broadcast Information Assistant during the 2014 FIFA World Cup at HBS. From 2011 to 2014, they also served as a Digital Marketing Intern and later as a Marketing Manager at Aldeia. In 2016, they became a Digital Marketing Instructor at Aldeia and held this role until 2019. Letícia joined Grupo Educacional Opet as a Marketing Professor in 2017. In 2019, they started their journey at Pipefy as a Lean Marketing Manager and Web and Content Marketing Manager. Letícia later progressed to the position of Product Marketing Manager and is currently serving as a Senior Product Marketing Manager at Pipefy.

Letícia Paiva completed their Bachelor's Degree in Social Communications - Journalism from Universidade Federal do Paraná from 2010 to 2014. Later on, they pursued a Master of Business Administration - MBA in Strategic Management from the same university, which they completed from 2018 to 2020.