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Belén Sanz Adobes is the CEO and Founder of Dear Casita, specializing in transforming spaces for the real estate market through emotional marketing techniques. Belén also serves as a consultant, mentor, and trainer in eCommerce, branding, and digital strategy at Digitable. With over 20 years of experience in technology projects, Belén co-founded Pintar sin Parar, overseeing product and service development, and Womprende, which focuses on events for the female entrepreneurial community in Valencia. Previous roles include marketing and communication manager at ENCAMINA, and various academic collaborations at Universitat Oberta de Catalunya, Universitat Jaume I, and Universitat Politècnica de València. Educational qualifications include several degrees and master's programs in fields such as Advertising, Fine Arts, Communication, and Digital Project Management.