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Sarah Potter has extensive experience in public relations and communications, currently serving as the PR and Communications Manager at Cardif Pinnacle since August 2009. Prior to this role, Sarah held the position of UK Store Communications Manager at Tesco from January 2006 to August 2009. Earlier in Sarah's career, roles included PR and Communications Consultant at the UK Department of Health, PR Manager at Aon Risk Services, and PR Manager at PayPoint plc. Sarah's career spans over two decades, highlighting a strong background in strategic communication across various sectors.