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Amanda Cruz has a wealth of experience in the digital marketing and communications industry. Amanda began their career in 2014 as a Journalist and Social Media for daybook. In 2017 they moved to Grupo Rái as a Social Media Specialist, where they were responsible for digital content planning and production for social media, as well as direct client service for campaign briefing and new brands strategies. In 2018, they joined BCW Global as a Planning & Creative Executive, where they were responsible for communication planning, including analysis and defense of digital influencers, as well as Press Releases and guidelines. In 2020, they took on the role of Digital Marketing Manager at Webhouse.pt. Most recently, in 2022, they became a Demand Generation Specialist at PinMeTo.

Amanda Cruz has a Postgraduate Degree in Data Science Applied to Marketing from IPAM, which they obtained between 2022 and 2023. Amanda also holds a Bachelor's Degree in Journalism and Communication from Universidade Anhembi Morumbi, which they obtained between 2012 and 2015. In addition, they have obtained certifications from Rock University Português, Google, and Foundations: Data, Data, Everywhere. These certifications include Marketing de Conteúdo (obtained in April 2022), Shopping Ads Certification (obtained in June 2021), Google Ads Display Certification (obtained in May 2021), Google Ads Search Certification (obtained in April 2021), and Foundations: Data, Data, Everywhere (obtained in an unknown month and year).