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Alice Lai has a diverse work experience in marketing and communications roles. Alice is currently a Marketing Communications Manager at Pinkoi, starting in March 2023. Prior to this, they worked at Ztore as an Assistant Growth Manager from January 2022 to November 2022, a Senior Growth Specialist from June 2021 to December 2021, and a Growth Specialist from June 2020 to May 2021. Before joining Ztore, Alice was an Executive in Digital Marketing at Hong Kong 01 from October 2019 to March 2020. Alice began their career as a Marketing Executive at Daniel & Co (Gifts) Ltd. in September 2017 and worked there until August 2019.

Alice Lai attended Hong Kong Shue Yan University, where they pursued a Bachelor of Arts degree. Alice'sarea of study focused on Chinese Language and Literature. No specific information is available regarding the years of their attendance or completion of the degree.