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Sweta Chowdhury is a skilled Brand Strategist currently working at Pink Lemonade Communications since September 2023. Previously, Sweta served as a Junior Strategist at Column Five, where responsibilities included developing competitive analyses, brand audits, and audience personas for various digital marketing strategies. Sweta has a rich background in advertising and brand strategy, having held significant roles at Boston University AdLab, including VP of Strategy and Brand Strategist, overseeing multiple client accounts and leading teams to produce strategic deliverables. Additionally, Sweta gained valuable experience through internships and volunteer positions at various organizations, focusing on market research and campaign development. Sweta holds a Master of Science in Advertising from Boston University and a Bachelor's degree with a triple major from Mount Carmel College.