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Joris Rijnders is an experienced professional specializing in e-commerce and marketplace strategy. Currently serving as Head of Amazon & AI Integration at Pink Gellac, Joris leads the company's global market entry initiatives on Amazon while implementing data-driven enhancements to product listings and sales channels. Previously, Joris held the role of Head of Marketplaces at Pink Gellac, overseeing strategies across multiple platforms. As an Amazon Specialist and E-Commerce Coach at Amazing SEO, Joris has provided expertise to various brands, optimizing their performance and revenue. Additional experience includes roles as Amazon Brand Manager at Dwarfs, Relationship Manager at XPSLogic, Account Manager at Bestebieren, and Acquisition Employee at De Nederlandse Investeringsmaatschappij. Joris holds a Master's degree in Governing Europe and a Bachelor's degree in European Studies from the University of Amsterdam, along with a certificate in Italian language from Scuola Leonardo da Vinci Roma.