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Ala Mustafa is a seasoned professional with extensive experience in digital transformation and business applications. Currently serving as the Principal of Digital Transformation at Pingala A/S since September 2023, Ala also founded Global Address in May 2018. Previously, Ala held the role of Business Application Manager at Microsoft, managing D365 Business Applications for the small to medium enterprise sector from September 2022 to August 2023. Additional roles include Channel Sales Manager at Odoo, Customer Success Director at IBM, Maintenance Engineer Team Lead at Halliburton, and Operations Manager at Expedia Group. Ala holds multiple degrees in Electronics and Electrical Engineering from the Arab Academy for Science, Technology and Maritime Transport.