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Atara Bernstein is an accomplished marketing leader and entrepreneur with notable experience in the food and education sectors. Currently serving as the Head of Marketing at South 40 Snacks since March 2024, Atara previously co-founded and led Pineapple Collaborative as CEO and COO, focused on fostering community through food. As an angel investor for Fishwife, Atara contributes to innovative food ventures while having managed the sweetgreen in schools program from August 2013 to September 2017, impacting over 6,000 students across multiple cities. Atara's earlier role as School Garden Director at Murch Elementary School showcased dedication to healthy eating and sustainability through hands-on educational initiatives. Educational background includes a Bachelor's degree in Environmental Science and Policy from the University of Maryland and an Associate degree in Photography from the Fashion Institute of Technology.