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Troy Lindbeck was named Vice President of Operations at Pinch A Penny in January 2021 after five years leading the brand’s marketing efforts, including the development and launch of Pinch A Penny’s mobile app. In operations, he leads the training, construction and store support departments as well as the corporate stores and service departments. The operations department focuses on supporting stores to ensure smooth transition into ownership as well as increasing sales through training, operational support and rolling out new products and services. Prior to joining Pinch A Penny, he spent five years as director of marketing for RaceTrac, where he used his expertise in marketing solutions for large, nationally recognized companies.