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Adam Heflin has been helping new franchisees join the Pinch A Penny family since 2003. He oversees the brand’s immersive discovery process, which includes application review, follow-up calls and in-person meetings, as well as business plan development for all prospective franchisees. His careful and methodical approach to finding the right franchisees for Pinch A Penny’s franchise business model has proven instrumental to the brand’s 100-unit growth over the past 15+ years. In addition to the discovery process, he is responsible for franchise marketing and sales, hosting Discovery Days, and all other aspects of prospect approval. Previously, he held various positions in the retail and franchising industries, gaining experience that helps him successfully drive results for Pinch A Penny.