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Danni Holleran is a seasoned marketing professional with extensive experience in integrated marketing automation and demand generation. Currently serving as Vice President and Global Lead for Integrated Marketing Automation and Customer Journeys at PIMCO, Danni specializes in developing data-driven, multi-channel customer journeys and lifecycle strategies. Prior roles include Senior Marketing Technologist and Demand Generation at CA Technologies, where innovative product-led SaaS trial strategies were designed, and Marketing Communications and Demand Generation at Entrematic, leading comprehensive marketing campaigns. Danni also possesses experience in digital marketing, public relations, and consulting, supported by a Master's degree in Marketing from The University of Texas at Dallas and a Bachelor's degree in Public Relations/Marketing from The University of Texas at Arlington.