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Chemsi Berrada holds a Master of Science in Marketing with a focus on NeuroMarketing and a Bachelor of Business Administration in Marketing from HEC Montréal. Currently serving as Directrice des ventes for Pikasso since November 2021, Chemsi has played a pivotal role in expanding the company's presence in Morocco's advertising market. Prior experience includes positions as Key Account Executive at Purolator, where expertise in logistics and omnichannel strategy was leveraged, and roles in business development at Postmedia Network Inc. and Rogers Media, focusing on web and print media. Chemsi also held a directorial role at Yellow Pages Group, overseeing client retention and management of major accounts across francophone provinces.