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Danny van Bueren is a seasoned marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector. Currently serving as a Senior Marketing Manager at Pietercil Barends since June 2006, Danny oversees below-the-line activation and trade marketing for Lavazza retail, managing a budget of 20 million. Previously held roles include National Marketing Manager, where responsibilities included marketing, sales, and P&L management for Lavazza, Canderel, and Finn Crisp in the Netherlands, along with successful product introductions. Earlier career experience encompasses positions as Category Manager at Continental Bakeries and Product Manager at Yakult. Danny's educational background includes a Bachelor’s degree in Commercial Economy from HEAO-CE Den Haag, along with additional qualifications in marketing and category management.