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Antonio Tricarico is an experienced professional in commercial management and business development. Currently serving as Director for Italy at Pierre Frey since April 2018, Antonio oversees the commercial direction, agent coordination across various channels, and customer service, while collaborating with the marketing team and managing events such as Fuorisalone. Prior to this role, Antonio was Worldwide Sales Manager at SAHRAI srl from November 2010 to February 2018, where responsibilities included revenue planning, retail and wholesale coordination, and special projects for luxury brands. Antonio also gained experience as a contract collaborator at Università degli Studi di Pavia, focusing on statistical analysis for internationalization projects. Antonio holds degrees in Economics & International Relations from Università di Pavia and Economic Sciences from Università Bocconi.