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Juan Rivera began their career in 2000 as a General Manager at Pacifica Pizza. In 2007, they moved to Jamba Juice as a General Manager. In 2012, they were hired as a General Manager at Tavistock Restaurants LLC. In 2014, they joined Pieology Pizzeria and held the roles of Director of Operations, Director of Ops Services / Franchise Business Consultant, District Manager, Operating Partner, and General Manager.

Juan Rivera received a Bachelor of Business Administration (BBA) in Organizational Leadership from Fresno Pacific University.