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Joe Woodford, BSc, MInstP, MIET, currently serves as the Head of Global Sales and Marketing at Pickering Interfaces, focusing on the Test and Measurement Market and collaborating with B2B companies on global initiatives since March 2020. Previously, Joe held roles at Secure Thingz Ltd., where responsibilities included market development in the secure IoT sector, and at National Instruments, where a long tenure spanned from November 1992 to October 2019 with progressive leadership positions, including Channel Partner Manager for the Northern & Central EMEIA Region and Scientific Research Segment Manager for major international projects. Joe's educational background includes a degree in Scientific Instrumentation and Engineering Physics from the University of the West of England.