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Uri Ar is a seasoned brand and experience design leader with extensive expertise in building brand and product strategies. Since January 2019, Uri has served as the Chief Brand Experience Officer at Aleph, focusing on mentorship and design, as well as team building and employer branding. Previous roles include Chief Digital Officer at FIRMA, Founder and Chief Creative Officer at Loolyan, and Creative Director positions at Houzz and SupersonicAds. Throughout the career, Uri has advised various companies, including Pic-Time and Relate Design, and contributed to key projects for major brands. Additionally, Uri has lectured at the Holon Institute of Technology and is recognized for work with startups and established companies.