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Sian Parany has held various roles in the marketing and growth space. In 2020, they were appointed Head of Marketing & Growth at PI. EXCHANGE, a deep-tech company on a mission to make AI more accessible to everyone. In this role, they were responsible for leading marketing and growth initiatives for the company's AI & Analytics Engine. In 2019, they were a Global Content Marketing Specialist at Kmart Australia Limited. From 2017 to 2013, they held roles at The Brand Agency, including Production Specialist, Senior Account Executive, and Account Executive. Prior to that, they were a Visual Merchandising Manager at Vanishing Elephant from 2013.

Sian Parany attended the University of Melbourne from 2015 to 2016, where they obtained a Master of Management in Marketing. Sian then attended RMIT University from 2010 to 2013, where they obtained a Bachelor of Fine Arts (BFA) in Painting. In 2019, they obtained an Introduction to User Experience Design certification from Coursera.