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Adam Zmaczyński is an accomplished professional with extensive experience in strategy and growth management across various industries. Currently serving as COO at PhotoAiD since 2023, Zmaczyński previously held the position of Head of FMCG Cluster at Shopee from 2021 to 2023, where leadership of the FMCG team was central to executing growth strategies. Prior experience includes a role as Strategic Projects Manager at DocPlanner, where a growth plan and pilot referral program optimization were developed, and as a Senior Strategy Consultant at McKinsey & Company, providing strategic support to clients in E-commerce, FMCG, and Retail. Earlier career stages involved analysis at OLX Group and competitive play in poker. Zmaczyński holds a Bachelor's degree in Mathematics from Adam Mickiewicz University.