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Guilherme Aranha has over 25 years of experience in the fragrance industry. Guilherme started their career at Belmay Inc., where they served as the Global Operations & President Latin America from February 1995 to May 2008. Following that, they joined Takasago International Corporation as the General Manager of the Fragrance Division from October 2008 to September 2015. Currently, they are the Managing Director of Tilley Aromas US & Brazil at Phoenix Aromas and Essential Oils, a position they have held since September 2015.

Guilherme Aranha attended Pontifícia Universidade Católica de São Paulo from 1974 to 1979. No information regarding their degree or field of study is available.