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Brian Kristofek has over 30 years of experience in the marketing industry. In 1992, they began their career as an Account Director at D'Arcy Masius Benton & Bowles. Brian then moved to DMB&B St. Louis as an Account Supervisor and Anheuser-Busch as a Manager in 1993. In 1996, they joined Upshot as a Vice President and was part of the leadership team that earned Upshot Agency of the Year honors in PROMO Magazine. In 2000, they became Co-President of Upshot at HALO Industries and then President & CEO at Upshot Holdings in 2007. In 2016, they became President of Upshot at Advantage Solutions: Sales, Marketing, Technology, and drove best-ever margins and profit contribution. In 2022, they became President & Founder of Joyride Consulting, a marketing consultancy dedicated to small businesses, and Head of Marketing at Phocus, a functional beverage.

Brian Kristofek obtained a Bachelor Degree in Advertising from the School of Journalism at Marquette University between 1986 and 1990.