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Lamiaa Hilali is an accomplished User Research Consultant and ASO Consultant at Phiture since March 2021. Previously, Lamiaa served as a Working Student in Mobile Marketing at idealo internet GmbH from January 2019 to January 2021, focusing on App Store Optimization and campaign management. An internship in Communication and Marketing at Fairmont Hotels & Resorts in 2017 involved social media campaign planning and content creation. Lamiaa holds a Master's degree in Public Relations and Digital Marketing from HMKW University of Applied Sciences for Media, Communication and Management (2018-2020) and a Bachelor's degree in Communication and Media Studies from Al Akhawayn University (2013-2017), alongside various international educational experiences.