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Samantha Armstrong is a seasoned professional in franchise operations and support, currently serving as a Franchise Business Consultant at Philly Pretzel Factory since March 2023. Previously, Samantha held the position of Head of Area Operations at Saxbys from May 2021 to March 2023 and served as Franchise Support Manager at Philly Pretzel Factory from February 2018 to May 2021, where responsibilities included overseeing franchise relations across over 50 locations and maintaining brand alignment. Earlier experience includes roles as Training Coordinator at Enterprise Rent-A-Car and Management Assistant at Lock Haven University Student Technology Support Center, alongside early customer service experience as a Front Desk Associate. Samantha earned a Bachelor of Arts degree in Communication, specializing in Public Relations and Advertising, from Lock Haven University of Pennsylvania between 2011 and 2015.