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Olayide E. E. is a seasoned business professional with extensive experience in market-entry strategies, business development, and market research. Currently serving as a Senior Business Analyst at Phillips Consulting Limited since November 2019, Olayide engages with a Fortune-500 company to support its market-entry initiatives in Nigeria across multiple product portfolios. Previous roles include Senior Market Research Analyst and Innovation Analyst, where Olayide led comprehensive research and supported SME-targeted initiatives. Olayide also has retail management experience at 3PC Gifting Services and has participated in projects focused on market expansion during a consultancy role with the University of Lincoln. Educational qualifications include a Master’s degree in International Business from Lincoln International Business School and a Bachelor's degree in Economics from Covenant University.