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Ivone Lima Miranda has extensive experience in marketing and brand management, currently serving as the Head of Marketing at Philips since March 2017. Ivone has held multiple roles at Philips, including Direct to Consumer (D2C) Director for Personal Health North America and Senior Marketing Activation Manager for Personal Care USA. Prior to Philips, Ivone was the Trade Shopper Marketing Leader for Consumer Lifestyle at Philips, managing a team and significant budgets. Additional experience includes management roles at EPIS, a prominent non-profit organization, co-founding Break the Line Creative Agency, and serving as Brand Communication Manager at Oniway. Ivone began a career in brand management at Procter & Gamble, focusing on the Head & Shoulders brand for the Iberian market. Ivone's education includes executive programs at Harvard Business School and Universidade Católica Portuguesa, along with a Bachelor's degree in Food Sciences.