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Benjamin Tarraf serves as the Director of Digital Marketing & E-Commerce at Philips since October 2012, where responsibilities include defining global strategies for complaint handling across 20 contact centers and improving quality through Big Data and AI, achieving a 55% increase in complaint resolution quality. Previously held roles at Philips include Global Deployment Leader for Merger & Acquisitions, Program Manager for Business Transformation Knowledge Management, and Quality Program Manager, among others. Early career experience includes consulting at Fagro Consultancy, financial controlling at Vodafone, and various financial and consulting roles across several companies. Benjamin holds a Master's degree in Econometrics from Maastricht University, a Bachelor's degree in Business Economics from Zuyd University, and a PMP certification from the Institute of Project Management.