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Zülal Çokar Roessli is a Vice President at Philip Morris International, leading the Smoke Free Business for various regions and overseeing the commercialization of risk-reduced products. Prior to this role, Zülal held leadership positions at Microsoft, Coty, Vodafone, and worked as a consultant at Accenture. With a background in strategy, transformation, and business development, Zülal is a seasoned professional with a proven track record of driving growth and leading organizational change across industries. A graduate of Boğaziçi University with a degree in International Trade, Zülal is known for their expertise in strategic planning, commercial strategy definition, and driving revenue growth in diverse markets.