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Parviz Shariff is an experienced professional in data strategy and architecture, currently serving as Director of Data Strategy and Architecture at Philip Morris International. Previously, Parviz held key positions including Head of Data Architecture and Data Strategy at Philip Morris International, Head of Enterprise Data Architecture at Clear Channel Outdoor Global, and Chief Architect for the UK and Ireland at IMS Health. Additional experience includes roles as Principal Solutions Architect at Celgene and Senior Solutions Architect at AstraZeneca. Parviz's academic background includes a Blockchain Strategy Framework certification from Saïd Business School, University of Oxford, and a Post Graduate degree in Nanotechnology from the University of Oxford.