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Cecilia Siu currently serves as the Director of Communications at Philip Morris International, having joined the company in May 2019 and contributing to the leadership team in Japan. Responsibilities include overseeing external and internal communications, managing public relations, corporate reputation, crisis management, and digital communications. Previously, Cecilia held the position of Chief Communications Officer at IBM and served in various senior communications roles at GE Healthcare, SABIC Innovative Plastics, and GE Plastics, focusing on strategic communications, marketing, and crisis management across the Asia Pacific region. Cecilia's educational background includes a B.Sc. in Psychology from McMaster University and completion of the GE Xcellerate Leadership Program.