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Silvia Meng is Director of Public Relations, Greater China, for Preferred Travel Group, bringing 14 years of experience in the travel and hospitality industry to her role. Silvia leads the company’s public relations and social media efforts in China, providing extensive strategic public relations and social media support to its global travel and hospitality brands including PTG Consulting, Preferred Hotels & Resorts, and Beyond Green. Silvia demonstrates her expert capability for strategy development, media relations, creative digital campaign, event planning and execution, and client servicing by delivering strong results for PTG Consulting’s clients, which have included the tourism boards of Reno Tahoe, Suzhou, El Salvador, and Uganda, among others. Prior to joining the company, Silvia conducted in-house public relations and marketing efforts for Swire Hotels, and also worked on the agency side at GHC Asia, where she supported tourism and hospitality clients including Canadian Tourism Committee, New Zealand Trade and Enterprise (New Zealand Wine), Universal Studio Singapore, Starwood Hotels & Resorts, Four Seasons Beijing, and others. Among her travel memories are spending time in the presence of wild horses in Reno and spectacular views of Salzburg and the Danube River with music in the air. Silvia holds a master’s degree in International Hotel Management from the University of Surrey and is based in Beijing.