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Michael Sherwood

VP, Revenue Management Services at PHG CONSULTING, LLC

Michael J. Sherwood is Vice President of Revenue Management Services for PTG Consulting, responsible for all revenue-related consulting services including revenue for hire, revenue management training workshops, and more. Michael has devoted the majority of his 35-year career in hospitality to the revenue management discipline.

Prior to joining the company in 2012, Michael spent almost 10 years with Larkspur Hotels and Restaurants as Vice President of Revenue Management for 23 hotels on the west coast of the United States, which encompassed three independent hotel brands. Michael also spent several years of his career working as a development analyst for Bristol Hotels and Resorts where he was responsible for completing market studies and development pro formas for new hotel acquisitions.

In 2010, Michael received his Revenue Management Certification through Cornell University and has been a Certified Revenue Management Executive (CRME) through HSAMI since 2013. Among his favorite travel memories are wine and food tastings in Tuscany, exploring Paris with family, and cave rappelling near Cancun. He is based in Sacramento, California.

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