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Sitharaa Pushpala Ramesh Babu is an experienced professional in media investment and activation, currently serving as a Senior Manager in Broadcast Investment at PHD since April 2022. Notable clients include Unilever and Grupo Bimbo, with a focus on contract development, broadcast buy negotiations, and collaboration with creative teams for effective content delivery. Prior experience includes roles at Horizon Media Toronto as both a Buyer and Assistant in Media Investment & Activation, where responsibilities involved campaign maintenance and media spending management for clients such as Hello Fresh and Peloton. Additional experience spans customer service and event management roles at Walmart, Anjappar Canada, Waves Entertainment, and a strategic internship at Influx Worldwide. Educational qualifications include a Diploma in Advertising and Marketing Communications from Sheridan College and a Bachelor of Commerce in Marketing Management. Sitharaa also completed a program at Harvard Business School Online in 2023.