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Shaina Boone is an accomplished professional in the field of marketing science and analytics, currently serving as the Chief Analytics Officer at PHD. Previously, Shaina held significant roles at OMD USA, including Regional Managing Director and Managing Director of Marketing Science. Shaina's experience also includes senior leadership positions at Critical Mass, where responsibilities encompassed Vice President and Senior Vice President of Marketing Science, as well as Group Marketing Science Director. Early career experience featured project management and analytical roles at the American Dental Association and website development consultancy at Synergy Technologies. Shaina's educational background includes an Extension Program in Data Warehouse/Business Intelligence from UC Irvine and an Award of Achievement in Web Analytics from The University of British Columbia.