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Howard West is an experienced marketing professional with a strong background in data insights and media strategy. Since March 2012, Howard has served as the Data Insights Manager at PHD South Africa, where responsibilities include providing insights for strategic planning based on market research. Previously, Howard held the position of Client Lead/Media Strategist, contributing to award-winning client work through effective communication strategies. Prior experience includes roles as Channel Planning Manager at Draftfcb, Media Strategist at Ogilvy & Mather, Media Planner at MEC South Africa, and Media Buyer/Planner at Publicis Groupe. Howard holds a Post Graduate Diploma in Advertising & Marketing from the Red & Yellow School of Advertising and Marketing and a BComm in Marketing from Stellenbosch University.