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Amer Maasarani is a Senior Media Planner at Zenith since July 2023, previously serving as a Media Planner at MediaCom from February 2022 to July 2023, where responsibilities included strategic planning, execution, and reporting across digital and offline platforms in the GCC market to meet client performance KPIs. Prior experience includes a role as Media Executive at UM Worldwide from August 2020 to February 2022, focusing on strategic planning and competitive reporting in the same market. Amer Maasarani holds a Bachelor of Science in Marketing from the Lebanese American University and has studied Sociology and Economics at Saint Mary's Orthodox College.