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He holds a degree in Electrical Engineering, in the area of ​​Systems and Computers, from Instituto Superior Técnico in Lisbon. He holds an MBA in Business Management, Strategy and Development and a Masters in Business Studies with a specialization in ”“Digital Marketing”. He is a visiting professor at the Executive Masters at the Instituto Universitário de Lisboa (ISCTE) and at the Catholic Business School in the areas of Digital Marketing and is the executive director of the postgraduate course in Digital Marketing at ISCTE.