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Joonatan Lintala has a wealth of experience in the tech and digital marketing industries. Joonatan began their career in 2007 as a Mystery Shopper for Bare Associates International. In 2010, they became the President of Nordiska Ekonomie Studerandes Union (NESU). Joonatan also ran a company set to revolutionize the university merchandise scene in Finland, Univerdise, from 2010-2013. In 2012, they were an Industry Analyst Intern at Google, and in 2013, they were an Account Manager for Large Customer Sales at Google. From 2014-2019, they held multiple roles at Smartly.io, including Head of Business Development, Head of Global Agencies, and Account Director. In 2021, they became a Partner and Senior Advisor at Shook Digital, where they advise on making TikTok an effective advertising channel. Joonatan is currently the CEO and Co-founder of Phaver, a platform that helps onboard the next billion people onto blockchain and web3.

Joonatan Lintala's education history includes a Bachelor of Science in Economics and Business Administration from Helsingin kauppakorkeakoulu, which they completed in 2011. Joonatan also completed a BComm from Queen's University in 2008, focusing on Management and International Business. From 2010 to 2013, they attended Aalto University, where they earned a Master of Science in Economics and Business Administration in Entrepreneurship. Additionally, they attended CEMS from 2010 to 2012, earning a Master's in International Management in International Business. In 2011, they also attended the University of Cologne.