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Jim Tsui is an accomplished packaging and branding design professional with extensive experience in the toy industry. Currently serving as Packaging Design Manager at PhatMojo since February 2023, Jim has demonstrated leadership and creative prowess, contributing to successful packaging initiatives that align with brand goals. Prior roles include Art Director positions at Strottman and Jakks Pacific, where Jim enhanced brand visibility and managed design projects from concept to production. Co-founder of Perpetual Play Group and Sunday Clothing Inc., Jim has successfully launched products and developed market strategies. With a BFA in Graphic Design from ArtCenter College of Design and California State University, Fullerton, Jim combines artistic talent with strategic insight to drive successful design outcomes.