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Melanie Greben is a seasoned marketing professional with extensive experience in innovation marketing and consumer insights. Currently serving as Senior Manager of Innovation Marketing at Pharmavite since March 2021, Melanie leads the innovation pipeline for Stress, Immunity, and emerging businesses, focusing on product development to meet consumer needs for the Nature Made Wellblends brand. Previously, Melanie worked at Conagra Brands, where leadership in demand exploration contributed to a $2B+ food portfolio and identified new growth opportunities. Additional roles include Senior Strategic Planner at TPN, Strategic Brand Planner at Ogilvy, and various internships culminating in a Master’s degree in Integrated Marketing Communications and a Bachelor’s degree in Communication Studies from Northwestern University. Experience also includes teaching English in France and marketing internships at the Santa Barbara Zoo and the Field Museum.