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Tom Jeffs is an accomplished executive in media business development, currently serving as Vice President at PGA TOUR since December 2014. With extensive experience in identifying and managing digital and emerging platform partnerships, Tom has significantly advanced the TOUR's media strategy. Previous roles include Senior Director and Director, where accomplishments encompassed negotiating high-value media deals, launching groundbreaking direct-to-consumer products, and driving substantial revenue growth. Prior to PGA TOUR, Tom held strategic roles at Kenzie Lane Innovation and Turner Broadcasting, developing corporate strategies and financial models that supported multi-million dollar transactions. Tom graduated from the University of Miami with a Bachelor's degree in Sport Administration and minors in Marketing and Business Administration.