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Kricia Storms

Director, Product Marketing, Customer Engagement at PFL

Kricia Storms has a diverse work experience that spans over several years. Kricia began their career as a Product Development Intern at R.B. Concepts in 2007, where they conducted competitive analysis for product sourcing. From 2008 to 2009, they worked as an Advertising Coordinator at Macy's, coordinating advertising campaigns for various departments.

In 2012, Kricia joined Angie's List as a Client Success Manager, overseeing a portfolio of 300+ accounts. Kricia implemented strategies to restructure and motivate their team while meeting monthly sales goals. Kricia continued to excel at Angie's List, earning a promotion to National Partnerships-Senior Client Success Manager in 2016. In this role, they managed a portfolio of 100+ advertisers and was selected as the manufacturing partnership liaison.

Kricia's experience at Angie's List was followed by a role at Emarsys in 2015 as a Business Development Representative. Kricia expanded the company's customer base by identifying prospects and initiating outreach to potential customers. Kricia successfully identified, qualified, and nurtured over 200 accounts.

Most recently, Kricia worked at PFL.com, starting in 2019. Kricia began as a Customer Success Manager, collaborating with customers and internal product teams to propose direct mail ideas and improve marketing strategies. Kricia also played a key role in the creation of PFL's customer intelligence business dashboard. In 2021, Kricia was promoted to the position of Director, Product Marketing, Customer Engagement.

Overall, Kricia has a proven track record of success in product marketing, customer success, partner relations, and business development. Kricia'sexperience spans across various industries, showcasing their adaptability and ability to drive results.

Kricia Storms began their education at Greensburg Community High School, where they attended from 1999 to 2003. After completing high school, they pursued a Bachelor of Science degree in Apparel Merchandising and Business at Indiana University Bloomington. Kricia studied at the university from 2003 to 2007 and successfully obtained their degree.

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