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Dave Hawkins is an experienced executive with a robust background in leadership and financial management across various industries. Currently serving as the Chief Executive Officer at PFL.com since 2022, Hawkins focuses on enhancing lives through hybrid digital and direct mail experiences. Previously, as CEO of ImageSoft, Inc. from 2015 to 2021, Hawkins led the company to become a leading provider of eFiling and document solutions, managing significant product launches and statewide implementations. Hawkins has also held CFO positions at WorkForce Software and EJustice Solutions, where noteworthy achievements included orchestrating a significant company sale and navigating a successful bankruptcy reorganization, respectively. Additionally, Hawkins owned multiple franchises under Hawkins Brands and provided fractional CFO services for growing technology companies. With a strong foundation in finance from the University of Michigan, Hawkins has a proven track record of driving growth and improving operational efficiencies.