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Paula L. is an accomplished creative professional with extensive experience in the advertising industry. Currently serving as Principal at Lanwell LLC since January 2011, Paula focuses on providing on-demand creative services to global and national brands, collaborating with ad agencies and in-house marketing teams to develop strategically-driven core campaign concepts. Prior to this role, Paula worked at plworx as a Creative Services Specialist, offering personalized creative services to small- to medium-sized ad agencies, and developed advertising campaigns aligned with brand strategies. As Vice President at Conwell & Laniado, Inc. from 1999 to 2003, Paula launched a consumer beverage brand, The Big Easy iced tea. Earlier in the career, Paula was Co-Creative Director at TBWA\Chiat\Day, contributing to global and national brand promotions. Educationally, Paula holds a Bachelor of Fine Arts degree from the Maryland Institute College of Art, with a focus on Advertising, Photography, Film Making, Fine Arts, and Design.